Comments on: Community Building Insights http://www.kathrynjennex.com/community-building-insights/ Tue, 07 Sep 2010 22:44:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kathryn http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-374 Kathryn Sun, 08 Nov 2009 16:26:05 +0000 http://www.kathrynjennex.com/?p=309#comment-374 Hi Nate, good to see you here! Yes, I agree it looks simple, and I think we (as users) might be complicit in that image. We tend to talk about it as "fun". simple and "easy". We need to be more realistic, I think, in our description and pitch. Hi Nate, good to see you here! Yes, I agree it looks simple, and I think we (as users) might be complicit in that image. We tend to talk about it as “fun”. simple and “easy”. We need to be more realistic, I think, in our description and pitch.

]]> By: Kathryn http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-373 Kathryn Sun, 08 Nov 2009 16:22:29 +0000 http://www.kathrynjennex.com/?p=309#comment-373 Maria - yes so much more, and a necessity. Discussion surrounding the Company/client is already happening out there so engagement is key. Interesting, I'll need to research more about the halo effect. Thanks so much for stopping by! Maria – yes so much more, and a necessity. Discussion surrounding the Company/client is already happening out there so engagement is key. Interesting, I’ll need to research more about the halo effect. Thanks so much for stopping by!

]]> By: Nate St. Pierre http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-372 Nate St. Pierre Sat, 07 Nov 2009 23:33:00 +0000 http://www.kathrynjennex.com/?p=309#comment-372 The company I work for in my day job is just now thinking about venturing out in the social media space. The thing I keep preaching to them is your point #3. It takes time, effort and involvement from members of the organization to do this right (and there are a lot of ways to do it wrong). In my experience, non-tech-savvy execs tend to see it as a simple exchange: set up the social media accounts to increase traffic --> increased traffic equals more sales. If only it were that easy... :) Nice post. The company I work for in my day job is just now thinking about venturing out in the social media space. The thing I keep preaching to them is your point #3. It takes time, effort and involvement from members of the organization to do this right (and there are a lot of ways to do it wrong).

In my experience, non-tech-savvy execs tend to see it as a simple exchange: set up the social media accounts to increase traffic –> increased traffic equals more sales. If only it were that easy… :)

Nice post.

]]> By: Maria http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-371 Maria Sat, 07 Nov 2009 21:47:54 +0000 http://www.kathrynjennex.com/?p=309#comment-371 Kathryn, thank you for sharing your insights. Alignment on goals, and what community management can and can not do, combined with realistic timelines, is key! A lot of clients I talk to expect social media to work like a magic pill in 2-3 months and convert to sales immediately. Even though sales and pageviews are a surefire way to measure ROI, community management is so much more. A lot of what we do can be compared to the halo effect of TV advertising from decades ago - hard to measure, but increases positive brand image. Except for community management does so much more than that, because you as a client can actually engage with the company and the company's clients. Kathryn, thank you for sharing your insights. Alignment on goals, and what community management can and can not do, combined with realistic timelines, is key! A lot of clients I talk to expect social media to work like a magic pill in 2-3 months and convert to sales immediately. Even though sales and pageviews are a surefire way to measure ROI, community management is so much more. A lot of what we do can be compared to the halo effect of TV advertising from decades ago – hard to measure, but increases positive brand image. Except for community management does so much more than that, because you as a client can actually engage with the company and the company’s clients.

]]> By: Kathryn http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-368 Kathryn Thu, 05 Nov 2009 23:20:33 +0000 http://www.kathrynjennex.com/?p=309#comment-368 Thank you so much for saying that. It means a lot. There's a LOT of evangelizing out "there" . The truth of the matter is often different. It's hard work. Thank you so much for saying that. It means a lot. There’s a LOT of evangelizing out “there” . The truth of the matter is often different. It’s hard work.

]]> By: Elizabeth Sosnow http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-367 Elizabeth Sosnow Thu, 05 Nov 2009 22:38:00 +0000 http://www.kathrynjennex.com/?p=309#comment-367 Kathryn, I just wanted to say how much I admired your honesty and thoughtfulness. I learned more from this post than the last 10 that I've read combined. Disappointments breed better insights. Much appreciated, Elizabeth Kathryn,

I just wanted to say how much I admired your honesty and thoughtfulness. I learned more from this post than the last 10 that I’ve read combined. Disappointments breed better insights.

Much appreciated,

Elizabeth

]]> By: Kathryn http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-366 Kathryn Thu, 05 Nov 2009 14:37:37 +0000 http://www.kathrynjennex.com/?p=309#comment-366 You're right Tim - it was a success. Thanks for pointing that out. Im glad you found this helpful. I appreciate you stopping by. You’re right Tim – it was a success. Thanks for pointing that out. Im glad you found this helpful. I appreciate you stopping by.

]]> By: Tim Bursch http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-365 Tim Bursch Thu, 05 Nov 2009 13:16:43 +0000 http://www.kathrynjennex.com/?p=309#comment-365 Hi Kathryn, This is really helpful. Especially setting expectations and putting some policies in place up front. I think some small businesses think social media will cost nothing and be their silver bullet for marketing. While others avoid new media because it seems overwhelming and does not produce results. Both could be true. Seems like we just have to do something, be authentic, and learn together. Thanks for sharing a unique success story. It's not all about the numbers. Hi Kathryn,
This is really helpful. Especially setting expectations and putting some policies in place up front. I think some small businesses think social media will cost nothing and be their silver bullet for marketing. While others avoid new media because it seems overwhelming and does not produce results. Both could be true. Seems like we just have to do something, be authentic, and learn together.
Thanks for sharing a unique success story. It’s not all about the numbers.

]]> By: John Haydon http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-364 John Haydon Wed, 04 Nov 2009 17:34:25 +0000 http://www.kathrynjennex.com/?p=309#comment-364 In time, they might get it... keep in touch with them! In time, they might get it… keep in touch with them!

]]> By: Kathryn http://www.kathrynjennex.com/community-building-insights/comment-page-1/#comment-363 Kathryn Wed, 04 Nov 2009 14:45:31 +0000 http://www.kathrynjennex.com/?p=309#comment-363 I agree. We both ended up winners here as we both learned something. I agree. We both ended up winners here as we both learned something.

]]>